We Scaled Our Own Brand HappyFlops From €0 To €0M+ In 3 Years With Celebrities & Influencers.
Then we turned it into a repeatable system. We invested €4M+ of our own capital finding the celebrities and influencers that actually convert, an 89% hit rate, and now we do it for a handful of brands every quarter. Not an influencer agency.
If you don't earn back your investment in four months, you get every dollar back.
No money-back gimmick. A line in the sand. We only take on a handful of brands each quarter, and only the ones we're certain we can win with. That selectivity is what lets us put our own fee on the line. If we don't believe we can win with you, we'll tell you before a dollar changes hands.
The Celebrity Code. Pre-order the full strategy.
Everything we learned burning €4M+ of our own capital on celebrity & influencer endorsements — the talent that converts, the deals that don't, and the exact system behind an 89% hit rate. Drops the week of July 20. Pre-order now, be the first, and get instant access to the private Skool LODESTAR community.
- The complete talent-selection framework that moves product
- How we scale ad spend hard while ROAS climbs
- Exclusive access to the private Skool LODESTAR community
- Pre-order now — be the first when it drops
Celebrity endorsement at an unfair scale.
We don't back the name with the most followers. We read the signals nobody else tracks. Audience quality, real engagement, reach, and the one thing everyone says you can't measure: trust. That's how we hit 89%, not luck. When we find the right star, the orders don't trickle in. They pour.
It started with a creator nobody was watching.
One day a creator with 15,000 followers posted our product unprompted. It went through the roof. We flew out, secured the content rights, and ran it as an ad. A 100× return. So we did the obvious thing and paid a creator with 2M+ followers. Bigger cheque, bigger reach, negative ROI. That was the lesson that built this company: it is never about who has the most followers. It's about engagement, reach, and trust.
Authentic, high-engagement, deeply trusted by a small audience. The content out-converted everything we'd ever run.
Maximum reach, minimum trust. A bigger budget bought a bigger audience that simply didn't move.
Trust is the thing everyone says you can't measure.
So we built the instrument to measure it. Every talent we consider is scored across four bearings, and only when the needle settles do we move. It's why our pick converts 89% of the time.
A complete playbook. Years to perfect.
From identifying the right talent to building relationships that compound and deploying it in new markets. This is the exact system we run inside our own brands.
Choosing the right talent
We score audience quality, brand fit and conversion potential on metrics nobody talks about. The 89% hit rate lives here.
Getting into contact
Cold outreach doesn't work at this level. We open warm doors through manager, agency and talent networks across every market.
Relationships that compound
One-off collabs don't scale. We structure ongoing, equity-style partnerships that turn an endorsement into a multi-year asset.
Same chart. Eight markets. All navigated.
The playbook has been proven from our home port in Amsterdam out across the Nordics, Benelux and Poland. We’ve taken it live deeper into Germany, France, Spain and Italy too.
We don't advise from the sideline. We own the brands.
Everything we offer is built from systems we run across our own portfolio: six brands, six niches, one playbook.
Built from what actually works. No theory.
Full Implementation Traject
The complete blueprint, done with you. A premium engagement earned through €4M+ of real trial and error. It saves you hundreds of thousands in budget wasted on the wrong talent.
- Zero-to-eight-figures playbook in under 12 months
- Perfect talent matching, the ones that move product
- Scale ad spend hard while improving overall ROAS
- Full setup, team training and complete handoff
- 89% hit rate, backed by real data — and the guarantee
Celebrity Strategy Consulting — 24/7 Access
Operator-level guidance from founders running €88M+ brands. A direct line to us, around the clock, plus recurring strategy sessions on your terms. Skip the costly mistakes.
ON REQUESTThe Celebrity Code · 1-Hour Video
The entire methodology, plus exclusive access to the Skool LODESTAR community. Pre-order now and be the first when it drops.
€301 · PRE-ORDER NOW →SERVICES · MINIMUM €250K / MONTH IN AVERAGE SALES TO APPLY • VIDEO · OPEN TO EVERYONE
Built by operators. No gurus.
Co-built The Social Jungle from zero across 300+ brands. Deep in brand positioning, paid growth, and turning DTC brands into long-term assets that compound.
Co-built The Social Jungle and engineered the content systems that powered hundreds of brands. Runs operations across the portfolio, obsessed with systems that scale without headcount.
Founder of HappyFlops and architect of the endorsement playbook. The exact strategy he built has generated €55M+ across the portfolio.
The things you're actually wondering.
What exactly is the guarantee?+
What is The Celebrity Code (the 1-hour video)?+
Who do you work with?+
Where are you based?+
Do I need to be in a specific country to work with you?+
How long does the program take?+
Do you take equity?+
Why is the strategy priced at a premium?+
Is this a course or a consulting call?+
How do I know it'll work for my brand?+
We work with a select few. Tell us about your brand.
If we work together, we go all in. To keep that possible, capacity is limited. Minimum €250k/month in average sales to apply.
Apply
Tell us about your brand, goals and where you're at.
Review
We assess fit, potential and how we can add real value.
Build
If it's a match, we go deep and start building together.